So Much Information!
It turns out that SEO is even more frightening. Where web development standards or versions change every few months or weeks, I learned at SMX that the Google Algorithm changes around 800 times a year. That's roughly every 8 hours. From the time I wake up to the time I go to bed, Google has changed its mind up to 3 times. That's freaking crazy!
Sifting Through the Haystack for the Golden Needle
As I've said before, I am EXTREMELY fortunate to have met who I have met and to be able to call them friends, including several members of the elite SEO 100. By itself, that is worth more than anything I could learn on my own. Since I became interested in SEO and how it can work with web development, all those days ago, I've followed a ton of brilliant people on Twitter and networked on LinkedIn, but 140 characters at a time can only teach so much. So how does anyone get started?
Writers write. Musicians make music. Developers develop. SEOs optimize for search engines. I've learned that the best way to start is to just start. There are several blogs that are phenominal, and there are even more that are horrible. My personal suggestions are to latch on to Moz, Search Engine Land, and Search Engine Journal. Also, check out that list from above and follow every single person on it. Read their tweets and follow their links. There's a lot to cover, trust me. I have a 2 hour commute each way and it's still not nearly enough time to get caught up on everything that gets posted.
One of the many things that the SEO and web development communities have in common is their willingness to share. If I write an awesome function or a bit of code that I think people can benefit from, I upload it to Github and share it with the world. If an SEO finds out something interesting about the algorithm or Penguin, Pigeon, or Panda, they write about it and they tell people about it so that they may benefit from it.
As I was told at SMX by one of my new contacts, "Even though [SEOs] are in competition, we're not against each other. If anything, we're all in it against the search engines."
What about you? How do you decide what advice is worth taking and what advice should go in one ear and right out the other? Let me know, I'm dying to learn!